Winner Best Customer Experience 2024
Eintracht Frankfurt

Eintracht Frankfurt Fußball AG has opened the Bundesliga’s first cashierless fan shop, a self-service store that introduces a new checkout experience in partnership with payfree. The 30-square-metre shop offers bestsellers and provides visitors with a unique shopping experience. Customers can pay seamlessly by passing RFID-tagged items through a U-shaped scanner at the checkout for a fast, contactless transaction using a card or smartphone. On match days, Deutsche Bank Park welcomes up to 58.000 visitors. This leads to increased activity, especially at the fan shop and the fan mobiles. The compact store has been successfully enhancing the match day experience for over 1.5 years. It can even be adapted as a trailer and requires minimal space and infrastructure. Located at Deutsche Bank Park during home games, it demonstrates Eintracht Frankfurt’s commitment to innovation and sets new standards in fan interaction.