Winner Best Customer Experience 2024
Netto Marken-Discount Stiftung & Co. KG

Netto Marken-Discount has introduced a new shopping trolley system in line with the cashless trend. Customers can unlock their shopping trolleys using an app and NFC technology, meaning that conventional coins are no longer required. Netto’s hybrid concept appeals to both digital-savvy and traditional customers. The system has been launched in selected test stores in Bavaria and also allows for future integrations such as personalised advertising and incentives for returning shopping trolleys via the app. With the new service, Netto is once again expanding the range of its multi-award winning Netto app.

“In addition to our wide range of products, we focus on innovation and the latest technologies for our customers. The fact that our pioneering spirit has once again been recognised with the reta Award makes us very proud and shows that we are on the right track,”

Christina Stylianou, Head of Corporate Communications at Netto