Winner Customer Experience 2025
Mercedes-Benz AG

Mercedes-Benz has introduced a digital payment solution for native in-car payments which enables drivers to pay directly via the infotainment system of the vehicle using biometric authentication, eliminating the need for a mobile device to perform a Strong Customer Authentication (SCA). The Digital Extra ‘Fuel & Pay’ allows the driver to select the appropriate pump at a networked service station and pay their fuel bill using fingerprint authentication via the service Mercedes pay+. By turning the car into a payment device, Mercedes-Benz is responding to the growing demand for efficient and convenient payment methods and seamless customer experiences. Mercedes-Benz is the world’s first automaker to integrate Mastercard Secure Card on File for Commerce Platforms technology for online payments into its vehicles.

“At Mercedes-Benz, we strive for the most desirable cars, fascinating drivers all around the globe. Always keeping the customer in focus, we create innovative and value-added Digital Extras to make their experience with Mercedes-Benz unique. These are enabled by seamless, convenient and secure digital payments: With our native in-car payment service Mercedes pay+, we enhance existing digital services such as Fuel & Pay. By implementing state-of-the-art technology such as biometrics and tokenization, customers can authorize their payment at the gas station from the comfort of their driver’s seat, with nothing but a quick scan of the finger. We take the digital payment experience to the next level – for our customers.”

Pascal Schattner, Mercedes-Benz, Manager Business Development In-Car Platform