Winner Best Instore Solution 2024
Leroy Merlin France

To help their customers navigate and find products in their large DIY stores, Leroy Merlin France set out to bridge the gap between the digital and physical worlds. The objective is to enhance the shopping experience and improve customer engagement. Leroy Merlin’s mobile application, in combination with Hanshow electronic labels, became the cornerstone of this transformation. In addition to installing state-of-the-art electronic labels, Leroy Merlin implemented features such as up-to-the-minute pricing linked to their e-commerce site, customer reviews for improved shopping assistance, NFC redirection to extended product sheets, ultra-precise product geolocation, label flashing directly from the app and more. Leroy Merlin introduced also a range of functionalities that improved both staff efficiency and the overall in-store customer experience.

“For 100 years, Leroy Merlin has placed the quality of the customer experience at the heart of its business. Our close collaboration with Hanshow allows us to take a new step by combining the professional and technological expertise of our teams to propose a sales journey that is increasingly simple and seamless.”

Olivier, Personne, Merchandising optimisation manager Leroy Merlin France