reta awards 2025 – Our Winners
The reta awards were presented for the 18th time. Fifteen outstanding retail technology solutions were recognised in five different categories.
Watch winner´s videos here.


Checkout & Smart Store
Recognizing innovations that streamline the purchase process or enhance in-store experiences, such as autonomous stores and smart shelves. Our prize winners are:
Employee Empowerment
Honoring solutions that empower staff through technology, improving communication, training, and overall job satisfaction, such as Workforce Management tools, task management and gamification apps. Our prize winners are:
Artificial Intelligence
Celebrating advancements in AI technology that enhance decision-making, personalization, and efficiency in retail, such as AI-driven chatbots, GenAI applications and Predictive Analytics. Our prize winners are:
Supply Chain Excellence
Acknowledging innovations that optimize the end-to-end supply chain, improving efficiency, transparency, and sustainability, such as IoT devices and sensors or Blockchain technology. Our prize winners are:
Customer Experience
Highlighting technologies that enhance the overall customer journey, from online browsing to in-store interactions and post-purchase engagement, such as Instore Navigation, Self Service and Mobile Applications. Our prize winners are:
Special Category: Sustainability
This year, for the first time, we will honor one retailer in a special category: Sustainability
Recognizing initiatives and technologies that contribute to environmentally conscious and socially responsible practices in retail, such as renewable energy solutions, E-Loading and refurbishment. Our prize winner is: