retail technology awards europe

reta awards 2025 – Our Winners

The reta awards were presented for the 18th time. Fifteen outstanding retail technology solutions were recognised in five different categories.
Watch winner´s videos here.

reta winner 2024

Checkout & Smart Store

Recognizing innovations that streamline the purchase process or enhance in-store experiences, such as autonomous stores and smart shelves. Our prize winners are:

C&J Clark

clarks Logo

Flying Tiger Copenhagen

flying tiger Logo

Migros teo

Migros teo Logo

Employee Empowerment

Honoring solutions that empower staff through technology, improving communication, training, and overall job satisfaction, such as Workforce Management tools, task management and gamification apps. Our prize winners are:

EDEKA Clausen Hamburg

Edeka Clausen Logo

Lidl Stiftung

Lidl Logo

Takko Fashion

Takko Logo

Artificial Intelligence

Celebrating advancements in AI technology that enhance decision-making, personalization, and efficiency in retail, such as AI-driven chatbots, GenAI applications and Predictive Analytics. Our prize winners are:

Edeka Jäger

Edeka Jäger

MediaMarktSaturn

MediaMarktSaturn

Woolworths Group

Woolworths Group Logo

Supply Chain Excellence

Acknowledging innovations that optimize the end-to-end supply chain, improving efficiency, transparency, and sustainability, such as IoT devices and sensors or Blockchain technology. Our prize winners are:

Colruyt Group

colruyt Logo

Ernsting’s family

Ernsting´s family Logo

Pier 14

Pier 14 Logo

Customer Experience

Highlighting technologies that enhance the overall customer journey, from online browsing to in-store interactions and post-purchase engagement, such as Instore Navigation, Self Service and Mobile Applications. Our prize winners are:

Mercedes-Benz AG

Mercedes Logo

Schwarz IT

schwarz it logo

Special Category: Sustainability

This year, for the first time, we will honor one retailer in a special category: Sustainability
Recognizing initiatives and technologies that contribute to environmentally conscious and socially responsible practices in retail, such as renewable energy solutions, E-Loading and refurbishment. Our prize winner is:

dm-drogerie markt & dmTECH

dm Logo

Best Instore Solution

Retailers who have achieved proven operational value added through the use of technology at the POS prevailed in this category.
Our prize winners are:

Douglas

Douglas reta award 2024

E center Warnow Park GmbH

E-Center Warnow Park reta award 2024

Leroy Merlin France

Leroy Merlin reta award 2024

Best Enterprise Solution

The award in this category goes to retail enterprises who have enhanced their efficiency by developing and implementing innovative systems and technologies. Our prize winners are:

REWE Group

Rewe Group reta award 2024

Schwarz IT

Schwarz IT reta award 2024

Würth Group

Würth reta award 2024

Best Connected Retail Solution

This award is given to retail enterprises that have modernised their IT infrastructure and connected the online and offline worlds with each other. Our prize winners are:

Benetton Group

Benetton reta award 2024

Edeka Südwest

Edeka Südwest reta award 2024

Markant

Markant reta award 2024

Best AI & Robotics Application

This award is given to retailers that have simplified, accelerated or automated their processes using solutions based on artificial intelligence and robotics. Our prize winners are:

Colruyt Group

Colryut reta award 2024

dm-drogerie markt & DmTECH

dm drogeriemarkt reta award 2024

Kaufland Stiftung

Kaufland reta award 2024

Archive: reta europe winners

A list of all the reta europe award winners from 2012 to 2023 can be found in our archive.